A calmer web starts with clearer content

A useful website does not need to shout. Clear headings, comfortable reading space and a few well-chosen links can make the difference between a page that feels busy and one that feels inviting.

Start with the reader

Before choosing colours or arranging a layout, ask what someone came to do. Read an article? Find an answer? Explore an idea? Give that task a clear place on the page.

Good design leaves enough room for the content to do its work.

Three small improvements

1. Make the first heading count. Describe the page in language a reader recognises.
2. Keep paragraphs comfortable. Short sections and clear subheadings help people find their place.
3. Choose the next step. A useful link is better than a page full of competing buttons.

Keep the details consistent

Use a small palette, repeat spacing deliberately and give links a recognisable style. Consistency makes a site easier to explore and easier to maintain.

This article is part of the OriginPress starter collection. Continue exploring in the journal or browse the knowledge base.